Cartier was founded in 1847 in Paris by the jeweler Louis-François Cartier, who in 1899 passed the company on to his three sons.
They wanted to establish the company internationally, not least by making the Cartier name a favorite among the crowned heads in Europe. The name "King of Jewelers, Jeweler of Kings" was quick to draw attention to watches. Many have become modern icons, such as Santos (1904), one of the first wristwatches, Tortue (1912) and Tank (1919). They were followed by other notable creations, including Pasha, Santos 100, Ballon Bleu and the caliber.

The Cartier family retained ownership of the company until 1964. It is now part of the Richemont Group.

Since 1847, Cartier Maison has explored his legacy and enriched it with creativity. Discovering, drawing inspiration from differences, and being enriched by cultures is at the heart of all of Cartier's actions. Driven by his vision of beauty, Cartier shares it with passion.



The Santos watch was created in 1904 and is based on the concept of form, a taste for minimalism, precision in proportions and finally an eye for detail.


True to its first iteration in 1985, the new Pasha de Cartier is enhanced by originality and uniquely powerful, which brings together elements that go beyond classic watchmaking. That's more than it seems.


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